Own the search for every car on your lot.
Pacecar Digital runs Google Ads, Performance Max, SEO and Meta for car dealers. We tie your ad spend to the VINs you actually have in stock, then report what your desk cares about: cost per lead, appointments set and cost per sale.
Your inventory, first on the page.
Search for a specific truck and Google now leads with sponsored vehicles: real photos, prices and mileage from dealer inventory, served through Performance Max. We make sure the unit shoppers see first is yours, with the right price, photos and a reason to call.
Built for the way dealers buy marketing.
Different stores need different plans. We scope every account to the rooftop, the brand and the inventory, not to a package.
Set the pace.
The pace car leads the field and sets the speed for everyone behind it. That's the job: put your store out front in its market and keep it there.
What we run
Search and social, done in-house. You see every campaign, every keyword and every dollar.
Google Ads managementSearch, Performance Max and vehicle listing ads built around your inventory.
Vehicle listing and inventory adsYour actual cars in Google and Meta, from your live feed.
Dealership SEOTechnical fixes, model and service pages, and AI search visibility.
Google Business Profile and localSales, service and parts listings that win the map.
Meta advertisingFacebook and Instagram ads with leads that reach your CRM.
Service and parts marketingSearch, local and social built to fill service bays.
Tracking and attributionGA4, call tracking and CRM match-back done right.
OEM co-op and complianceCampaigns built to OEM program and advertising rules.The technology to close the deal
Pacecar runs your search, social and measurement in-house. For lead response, reputation, customer data, inventory distribution and streaming TV, we bring in DAS Technology, the award-winning dealer software company trusted by thousands of dealerships and approved in major OEM programs. You get one plan and one strategist from Pacecar. The technology is delivered, supported and billed by DAS Technology at its standard pricing, with no markup from us.
How we start
Most dealer accounts have the same problems: tracking that double-counts, campaigns fighting over the same searches, and inventory ads on stale feeds. We fix the foundation before we spend more.
Audit
We go through your Google Ads, Meta, GA4 and Business Profile and show you where the money is leaking.
Rebuild
Account structure, inventory feed, conversion tracking and CRM routing, rebuilt to current best practice.
Run
Bid, budget and search-term work, and monthly reviews with your GM or marketing lead.
Reports your desk will actually read
One page, every month, in the numbers you already manage the store by. Impressions and click-through rate live in the appendix.
- Cost per lead and cost per saleMatched against your CRM, not estimated from clicks.
- Appointments setFrom form, chat and phone leads, by campaign.
- VINs that got the attentionWhich units drew VDP views, and which aged units need a push.
Top VDPs this month
Questions dealers ask
Do we own our ad accounts?
Yes. Your Google Ads, Meta Business Manager, GA4 and Business Profile stay in your name. We work in them with manager access. If you ever leave, the accounts, data and history leave with you.
Will you work with our website provider?
Yes. We work alongside the major dealer website platforms and your existing inventory feed provider. We need tag access and a feed, not a new website.
What does the free audit include?
A review of your Google Ads, Meta, GA4 and Google Business Profile, with a written summary of wasted spend, tracking gaps and the three changes we'd make first. You keep it whether you hire us or not.
How fast will we see results?
Tracking and waste fixes show up in the first month. Paid campaigns usually settle into a stable cost per lead within 60 to 90 days. SEO takes longer, and we'll tell you that up front.
See where your digital budget is going.
A free audit of your Google Ads, Meta, GA4 and Business Profile, with the three changes we'd make first.